SDRs play a crucial role in driving revenue growth for businesses. In this blog post, we explore the essential tools that empower SDRs and optimise their performance. From dedicated prospecting platforms to streamlining dialling and leveraging coaching software, these tools can significantly boost efficiency and help SDRs achieve better results.
Mastering personalised email outreach: 4 steps to sending 10x more personalised emails
Personalised emails have been proven to double response rates, but the time and effort required to personalise each email can be overwhelming for sales development representatives (SDRs). However, there's a secret technique that can help SDRs send dozens of highly personalised emails without sacrificing quality or looking like they're using templates. In this blog post, we'll reveal the four steps to creating the perfect personalised email template that allows SDRs to send 10 times more personalised emails per day.
Step 1: Keep it short and relevant
The key to effective personalised email templates is brevity. Our SDRs ensure that their cold emails are concise, rarely exceeding five or six sentences. However, the first couple of lines are where the personalization magic happens. Each personalised element is highly relevant to the recipient and often includes a touch of humour to grab their attention. By keeping the emails short and to the point, SDRs can deliver personalised messages that resonate with prospects.
Example template:
Subject Line: [Prospect's Name], A Solution Tailored to Boost Your Sales
Hey [Prospect's Name],
I noticed that your sales team has been struggling to generate enough leads to meet your targets. As a fellow sales professional, I understand the challenges you face. At [Your Company], we specialise in providing tailored solutions that can supercharge your sales efforts. I'd love to chat with you and share some strategies that have helped companies similar to yours achieve remarkable results.
Best,
[Your Name]
Step 2: Craft catchy and personalised subject lines
Subject lines play a crucial role in getting prospects to open emails. Our SDRs always create catchy subject lines that are personalised to each recipient. By incorporating the prospect's name or mentioning a specific pain point, SDRs increase the chances of their emails being opened and read. Personalised subject lines demonstrate that the email is tailored to the recipient's needs and grab their attention in a crowded inbox.
Example template:
Subject Line: Hi [Prospect's Name], Let's Tackle Your Lead Generation Woes Together!
Hi [Prospect's Name],
I hope this email finds you well. I recently came across [Prospect's Company] and was impressed by your innovative approach to [industry challenge]. As someone who shares your passion for driving growth, I thought it would be valuable to connect and explore potential synergies between our organisations. How does a quick call next week sound?
Looking forward to hearing from you,
[Your Name]
Step 3: Avoid the hard sell
While the ultimate goal is to convert prospects into customers, personalised email templates should never come across as pushy or salesy. Instead, focus on building a relationship and providing value. SDRs should aim to start a conversation rather than making a direct sales pitch. By offering insights, advice, or relevant resources, SDRs can establish themselves as trusted advisors and increase the likelihood of a positive response.
Example template:
Subject Line: [Prospect's Name], Unlocking New Possibilities for Your Marketing Strategy
Hi [Prospect's Name],
I wanted to reach out and share some insights that could help take your marketing strategy to the next level. Our team at [Your Company] has been analysing the latest industry trends and we've identified some exciting opportunities for [Prospect's Company]. I'd be happy to discuss these findings with you and provide actionable recommendations. No obligations, just an opportunity to explore new possibilities!
Warm regards,
[Your Name]
Step 4: Customised templates for maximum effectiveness
Personalised email templates shouldn't be a one-size-fits-all solution. Each SDR should create their own templates based on personal experience and targeted market research. By tailoring templates to specific markets and types of prospects, SDRs can ensure maximum effectiveness. These customised templates have been tested and refined, guaranteeing that they will resonate with the intended audience. Unlike generic templates found online, our SDRs have confidence in the effectiveness of their personalised templates.
Example template:
Subject Line: [Prospect's Name], Discover the Future of Customer Experience
Hi [Prospect's Name],
I recently came across your insightful article on customer experience in [industry publication]. Your expertise in this field is truly impressive. At [Your Company], we've developed an innovative solution that aligns perfectly with the challenges you highlighted. I'd love to share how our technology could revolutionise your customer experience strategy. Are you available for a brief call next week?
Best regards,
[Your Name]
Unleash the power of EngageTech Sales Intelligence platform
Looking to supercharge your personalised email outreach? Discover the EngageTech Sales Intelligence Platform, the ultimate solution for opportunity creation. With our platform, our best customers have doubled their conversations, leveraging cutting-edge technology and intelligent data.
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